Robert Niechciał
I build it at Vestigio and teach it at SensAI.
CTO & Partner at Vestigio. Co-founder and mentor at SensAI. I talk about AI-native SEO, swarms of AI agents and the learning loop that stays in the company when models change.AI-native SEO, swarms of AI agents and a learning loop that stays in the company.
SEO Vibes Summit 2025 · Mainstage
UPCOMING
29.10.2026, 12:50-13:10
„Frontier AI ecosystem”
Your edge in AI won't be access to the best model, but what you build on top of it. I'll show how to connect agents, data, memory, expert feedback and private evals into a loop that makes your company's IP stronger with every run 🥷
I've spoken at
Vietnam
Thailand
India
Lithuania
Estonia
Romania
Bulgaria
Italy
Poland
Poland
Poland
Poland
Poland
PolandABOUT
I've been in SEO since 2004, an engineer since 2011 and a data head for as long as I can remember 😅
Today I'm CTO and Partner at Vestigio - Data Science SEO Agency and co-founder of SensAI. I love tech that can be used for optimization. It used to be mostly reverse engineering Google's algorithms - now it's AI, automation and teams of agents.
For the past year we've been building Vestigio as an AI-native agency: not "AI-assisted", not another dashboard, but a system with AI at the core of every process.
→ procedures, agents and data access instead of more tools
→ the system comes to where the team already works
→ AI does the HOW, people own the WHAT and the WHY
I give talks and training in Poland and at the biggest SEO conferences worldwide. I co-organize Kulturalnie o SEO and I'm the content curator of WhitePress conferences.
Models you can rent. The loop you have to build 🥷
BUILDING
At Vestigio I lead technology.
SensAI is an academy for SEO specialists who want to build and evaluate AI systems, not just use them. I lead the international (EN) market and mentor the courses.
One rule: nothing leaves the system without a source and a test.
Stages
I co-organize Kulturalnie o SEO and traditionally open it with a keynote. Since 2023 I've been the content curator of WhitePress conferences, from SEO & Content Camp to SEO Vibes Summit.
TOPICS
How to build and run a swarm of SEO AI agents: the coordinator plans, delegates, reads the result and decides, while knowledge stays in the company's second brain. Delegation is architecture, not a prompt.
SEO Mastery Summit 2026, Baltic-Nordic SEO Summit 2026
The edge isn't access to the best model, it's what you build on top: expert judgment → agent execution → traces → private evals → correction → a better system on the next run.
2026 tour, I ❤️ Marketing & Technology Poznań 2026
One year of building an AI-native agency: procedures, agents, data - and why changing how people work takes longer than the tech. From human in the loop to human near the loop.
SEO Latvia Meetup #11
Workshops: “AI agents for SEO by SensAI Academy” / “SensAI: AI agents in SEO”. The language layer of SEO and GEO: semantic role labeling, entity salience, frame semantics, chunking, information retrieval.
SINCE 2013
The language layer of SEO and GEO
opening keynote of the conference day; workshop „SensAI: AI agents in SEO”; hosting AMA; content curator
„AI search: how crawling, indexing & ranking are being rewritten”
opening main stage keynote; content curator
„AEO, GEO, eSEO a może DVD, CD-ROM lub VHS?”
keynote (structured knowledge, „pipeline”), hosting AMA; co-organizer
3rd place in the speaker ranking
3rd place in the speaker ranking
CONVERSATIONS
Podcast
2024 / SEO Fridays Podcast (Dawid Medwediuk)
Podcast
2024 / Market Movers (Linkifi)
YouTube
2024 / YouTube, Kasra Dash channel
Podcast
2023 / SirLinksalot's SEO Podcast
Podcast
2021 / Senuto (Damian Sałkowski)
Interview
Globalne Horyzonty
YouTube
2024 (published 01.2025) / YouTube, SensAI channel
YouTube
2026 / YouTube, SensAI channel
WHAT PEOPLE SAY
Robert is one of the rare people in SEO who actually understands the technical side of AI search. Whether on our podcast, the AMA, or on stage at Chiang Mai SEO, he brings real data and practical takeaways people can use.
Across multiple editions of SEO Vibes, Robert has been a trusted content partner, co-shaping the conference programme and ensuring its quality. What I particularly value is his ability to identify the developments that will shape the future of SEO and AI, and explain them in a clear, engaging way that connects with everyday business challenges.
Robert Niechciał is a gem. One of my biggest discoveries in recent years.
His opening keynote at SEO Vibes in Zakopane was impressive, and his workshops inspire you to take action.
Robert is not only an outstanding speaker we always look forward to welcoming at our conferences and community meetups, but also a true hands-on SEO practitioner who teaches you how to get the best results from AI models.
People like Robert make our SEO community stronger. 🚀
Robert is one of the best speakers in SEO today, and there's a reason he's so highly sought after. I've shared the stage with him from SEO Camp in Poland onwards, and every time he delivers sharp, practical, well-researched content that people are still talking about long after the session ends. Just as importantly, he's a genuinely good person: generous with his knowledge and a pleasure to work with. Robert is a tremendous asset to any conference lucky enough to have him.
I met Robert at many events and always felt like I was in a private mastermind, but the way he hosted the global SEO community on SEO Vibes was incredible. He connects all the dots, those within AI pipelines but most importantly, he naturally sparks human connections. Meaningful ones only.
Robert spoke at Search Evolution Summit in 2025 and came back in 2026, and both times he brought some of the most technical content of the event. In 2025 his talk was "SEO in the era of AI Search". In 2026 he ran the workshop "AI agents for SEO" by SensAI Academy, built on real work examples and real data, and after the session he sent the materials to every participant. He is also a kind and easy person to work with, and we would invite him again.
Robert Niechcial is one of the most effective and motivating digital marketers I've had the pleasure of working with. He combines deep technical expertise around SEO, AI, and all things marketing with the spirit of a leader who knows how to get things done. Highly recommended.
You can count on Robert. He's spoken at four of our events, and he's always ahead of his time with a wealth of knowledge to back it up. He's punctual and a pleasure to work with, and he always delivers.
Robert is a top 0.01% expert in AI + technical search optimization. Every time I hear him speak, I’m trying to take notes fast enough to keep up with all the value bombs. I absolutely loved his session at SEO Vibes, where he showed how he integrates Claude Code into his SEO workflows. I highly recommend Robert if you’re serious about growth and want certainty that you’ll actually hit your targets.
AWARDS
These are Vestigio team awards, won together with our clients. I'm responsible for the technology behind them.
Same campaign, two wins: Europe and global 🥷
20.05.2026 / Porto / Vila Nova de Gaia, Portugal
Vestigio & Miodowa Mydlarnia - „Capturing Generic Demand in a Competitive FMCG Market”
Vestigio & Miodowa Mydlarnia - „Turning Search into a Full-Funnel Sales Engine”
Vestigio & Miodowa Mydlarnia - „89% Organic Revenue Growth on a Low Budget”
23.09.2026 / Dublin, Ireland
Vestigio & Miodowa Mydlarnia - „Capturing Generic Demand in a Competitive FMCG Market”
Vestigio & Miodowa Mydlarnia - „Turning Search into a Full-Funnel Sales Engine”
Vestigio & Tabelaofert.pl - „5225% ROI from SEO in the Real Estate Market”
Vestigio & Tabelaofert.pl - „5225% ROI from SEO in the Real Estate Market”
Vestigio & Tabelaofert.pl - „5225% ROI from SEO in the Real Estate Market”
Vestigio & Tabelaofert.pl - „5225% ROI from SEO in the Real Estate Market”
3rd speaker ranking
3rd speaker ranking
5th speaker ranking
Avg. rating 5.09
WRITING
CONTACT
Conference, meetup or an in-house workshop - tell me what you're planning, when and for whom. I'll get back to you :)
robert@niechcial.io ↗Find me